Personal branding is an essential process for all those who want to promote themselves professionally and create your job or business opportunities. Your business is stagnant if you aren’t continually and gradually bringing in new people to your circle of influence. If you use social network for professional purposes, the need to stand out from the crowd surely sounds familiar to you. I assume that you also agree that a brand depends on an identity behind it. And that in what concerns to you and to the rest of us, this identity can be defined by whatever make us truly unique. If you are, at the moment, unemployed or aiming a more adequate opportunity, consider these four simple steps and put action into your self-promotion strategy.